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HealthCheckUSA Launches New Site, New Brand, More Lab Tests

Minneapolis, Minnesota (June 12, 2012) - Today, HealthCheckUSA, the leader in direct-to-consumer lab tests, announced a new look for its brand and website and more than 30 new lab tests—all offered at deep discounts compared to physician-ordered lab tests. Later this year, HealthCheckUSA will launch an online decision tool to guide consumers to the lab tests they need.

HealthCheckUSA gave consumers a new way to buy lab tests more than twenty-five years ago. Since then, the web-based company has sold more than two million lab tests direct to consumers via www.healthcheckusa.com. The new look for HealthCheckUSA reflects the evolution of the brand.

"Selling discounted lab tests to consumers put us ahead of the curve twenty five years ago," said J. Holt Vaughan, president and CEO of HealthCheckUSA. "Now with soaring health care costs and the availability of health care information resources, consumers are more empowered than ever to shop for health care. We give them a tremendous range of choice in lab tests, guide them to nearby accredited partner labs where samples are drawn, and deliver their results within 7 days—with significant discounts."

HealthCheckUSA tests range from tests to measure a single enzyme in the bloodstream to complex panels designed to provide insights into heart, pancreas and liver function. All tests are FSA and HSA eligible. "The person who can affect changes to improve or optimize your health is you. Our tests help people manage their health by giving them access to their own chemistry. Our new tagline, Lab tests for health insights, reflects our mission to provide access at affordable prices."

HealthCheckUSA was acquired by Life Time Fitness in 2008. The new HealthCheckUSA brand echoes Life Time's bold minimalist design approach while the website redesign offers enhanced navigation to make comparing tests—from single tests to sophisticated blood panels—easier for healthcare shoppers.

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